Currently, we need 1.7 planets to support humanity’s demand on earth ecosystems. We are using up Earth’s resources faster than it can regenerate per year. Increased population demands, pressures of over consumption and unsustainable production practices are leading to unprecedented biodiversity loss, habitat degradation, overexploitation, pollution, and climate change.

Our vision is to bring a fundamental shift in the mindset of consumers to make informed decisions to responsibly consume, purchase and lead a minimalist lifestyle. The effort when replicated in a large scale will significantly lower the consumption pressure on the finite natural resources of the planet; stop millions of tons of waste generation and billions of tons of carbon emissions.

More than 2 Billion tones of municipal solid waste are generated worldwide per annum, Less than 20% of this recycled. We aim to recycle at least 1 million tons of garbage and repair, repurpose or upcycle at least 5 Million tons of old unused items in the next five years and help promote a circular economy.

Register to become an eco-friendly consumer

People have joined to become eco-friendly consumers


People have become Eco-Friendly Consumers


Kgs of C02 Emissions Reduced under CCEP initiative

How is CCEP contributing to solving Climate Change Challenges?

Some of the innovative measures of the CCEP Programme are giving consumers access to services like door step pickup for recycling, paid upcycling of old items, solutions to start organic home farming, etc. to design out waste and pollution, keeping products and materials in use to help in regenerating natural systems. We are also giving the consumers a 28 days plan to transform into what we call an eco-friendly consumer by adopting a low carbon footprint lifestyle.


People have started recycling


Kgs of items have been recycled so far


Kgs of C02 Emissions Reduced


kgs of inedible waste collected


waste to beauty & essential products formulated


People have loved the products


People are growing 20% of their food


People are doing vermi-composting


Kgs of CO2 Emissions reduced


People have joined the 90 miles challenge


People have completed the 90 miles challenge


Kgs of Individual Transportation CO2 emissions reduced