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CCEP Project

The CCEP Project is an Environmental awareness cum capacity-building project designed to induce people to participate in pro-environmental behavior and collectively reduce the human ecological footprint.

Impact: Pave way for an environmentally sustainable society

There is an increasing need for public participation due to the recent change in sources of environmental problems. Today, the sources of pollution have shifted from production to consumption processes. Growth in consumption and unbalanced consumption patterns have placed unprecedented pressure on the environment. The acceptance of pro-environmental behavior by the public, that is, to adopt a sustainable lifestyle, is an urgent issue in protecting the environment. The increase of participation of citizens means that legal frameworks would be more respected and economic mechanisms would be more accepted thus increasing their effectiveness.

Project Structure

The Core Programme includes a Sustainable Living Training Programme, Super Class, Multi-Method Research Study, and Multi-stakeholder partnerships to further the objectives of the CCEP Project. The Multi-Method Research Study ensures effective delivery of the core programme activities. The CCEP project is an infinitely scalable and unparalleled initiative globally.

I. Sustainable Living Training Programme

Sustainable Living Training and Awareness Building workshops are offered to project participants to effectively deliver environmental awareness and increase people’s participation in pro-environmental behavior. The program aims to increase the number of well-informed conscious decision-makers, initiate climate change action at an individual level by helping people adopt sustainable living practices, and build the capacities of participants to further the project activities.

II. Super Class

The Super Class is designed for school students, to instill in them the knowledge and appreciation of nature and animals. Through Super Class, we plan to deliver quality environmental education to more than 2 million children by the year 2030.

The majority of the primary school’s education curriculum fails to cover all the environmental issues sufficiently. There is a need for a curriculum that would include all possible educational cases based on environmental issues we face today. The Super Class offers information on various aspects like ecosystems, biodiversity, threats, and conservation measures with a specific focus to help children understand issues of wildlife conservation in the hope that they become future stewards of their natural environment.

Impact I: Improved students’ consciousness of environmental issues

The idea behind the Super Class is to ensure environmental awareness at the school level in the brain development stages of a child. We are working to make environmental consciousness fundamental learning that comes into every act of a child, leading to informed concern for active participation in resolving environmental problems, ultimately making a great difference.

The Super Class is integrated with technology-enhanced teaching methods. As a part of the non-formal learning program, the school students are engaged in digital learning, which involves storytelling, documentaries, creative games, etc that increases their knowledge and awareness about environmental issues.

Impact II: Children grow up as environmentally literate citizens

The Super Class also delivers localized environmental education about endangered animals and rich natural biodiversity to the students. Special textbooks are used, and resources to learn about the ecosystem and endangered wildlife are provided during the interactions with the primary school children.

III. Multi-Method Research Study

The Multi-Method Research Study will help us better understand consumer behavior and induce people to participate in pro-environmental behavior. The research study will translate to metrics and indicators that can help us understand their level of awareness of environmental issues, consumer behavior from past and present traits, etc. The research study will also provide better measurements of the impacts of human activities and can help identify ways to sustain both human well-being and natural resources.

The idea behind the research study is to build a detailed profile of the target group of people so that the CCEP Project can effectively deliver quality environmental awareness and successfully induce their participation in environmental actions.

IV. Multi-Stake Holder Partnerships

Lack of public awareness of environmental issues is a hindrance to measures led by the Government and other stakeholders to control environmental pollution. To further the project, we are building partnerships, and engaging with the stakeholders at the state, national and international levels to improve public awareness of environmental issues and initiate collective action among citizens to meet the challenges and SDGs.