The CCEP Project is an Environmental awareness cum capacity-building project designed to induce people to participate in pro-environmental behavior and collectively reduce the human ecological footprint.

Mission: Create an environmentally sustainable society

There is an increasing need for public participation due to the recent change in sources of environmental problems. Today, the sources of pollution have shifted from production to consumption processes. Growth in consumption and unbalanced consumption patterns are placing unprecedented pressure on the environment. The acceptance of pro-environmental behavior by the public, that is, to adopt a sustainable lifestyle, is an urgent issue in protecting the environment. The increase of participation of citizens means that legal frameworks would be more respected and economic mechanisms would be more accepted thus increasing their effectiveness.

Modus Operandi

The CCEP Project includes the Core Programme and an extended framework (Multi-Method Research Study, EWS Shop, and Green Points). The Core Programme includes Awareness Building and Sustainable Living Training Programme, Super Class, and Multi-stakeholder partnerships to further the objectives of the CCEP Project.

The Multi-Method Research Study, EWS Shop, and Green Points are innovative solutions that ensure effective delivery of the core programme activities. The extended framework makes the CCEP project an unparalleled initiative globally.

Awareness Building and Sustainable Living Training Programme

Awareness Building and Sustainable Living Training workshops are offered to project participants to effectively deliver environmental awareness and increase people’s participation in pro-environmental behavior. The program aims to increase the number of well-informed conscious decision-makers, initiate climate change action at an individual level by helping people adopt sustainable living practices, and build the capacities of participants to further advocate the project activities.

Super Class

The Super Class is designed for school students, to instill in them the knowledge and appreciation of nature and animals. Through Super Class, we plan to deliver quality environmental education to more than 2 million children by the year 2030.

The Super Class is integrated with technology-enhanced teaching methods. As a part of the non-formal learning program, the school students are engaged in digital learning, which involves storytelling, documentaries, creative games, etc that increases their knowledge and awareness about environmental issues.

The majority of the primary school’s education curriculum fails to cover all the environmental issues sufficiently. There is a need for a curriculum that would include all possible educational cases based on environmental issues we face today. The Super Class offers information on various aspects like ecosystems, biodiversity, threats, and conservation measures with a specific focus to help children understand issues of wildlife conservation in the hope that they become future stewards of their natural environment.

Mission: Improve student’s consciousness of the environmental issues

The idea behind the Super Class is to ensure environmental awareness at the school level in the brain development stages of a child, so that the environmental consciousness remains fundamental learning that comes into every act of his, leading to informed concern for active participation in resolving environmental problems, ultimately making a great difference.

Vision: Empower children to grow up as environmentally literate citizens

The Super Class also delivers localized environmental education about endangered animals and rich natural biodiversity to the students. Special textbooks are used and resources to learn about the ecosystem and endangered wildlife are provided during the interactions with the primary school children.

Multi-Stake Holder Partnerships

Lack of public awareness of environmental issues or other projects are hindrances to measures led by the Government and other stakeholders to control environmental pollution. To further the project, we shall engage in partnerships with the stakeholders to improve public awareness of local environmental issues and initiate collective action among citizens to meet the challenges.

Multi-Method Research Study

The Multi-Method Research Study is done to better understand what can induce people to participate in pro-environmental behavior and how people’s behavior can be changed in a more pro-environmental way.

The research study will translate to metrics and indicators that can help us understand their level of awareness on environmental issues, consumer behavior from past and present traits, etc. The research study will also provide better measurements of the impacts of human activities and can help identify ways to sustain both human well-being and natural resources.

The idea behind the research study is to build a meticulous profile of the target group of people so that the CCEP Project can effectively deliver quality environmental awareness and successfully induce their participation in environmental actions.

EWS Shop

Exist without Spending (EWS) Shop is a market space for people to buy premium quality repurposed products with unique biographical stories. The idea behind the EWS Shop is to increase the appeal of recycled, upcycled, creatively re-used, and repurposed products among consumers.

The EWS Shop highlights products’ past identities because these are the beginning of their unique product biographies. Highlighting repurposed products’ stories is a new strategy for pushing pro-environmental behaviors without stressing their pro-environmental benefits.

Green Points

Green Points are tokens of trade for CCEP project participants generated by a sophisticated computation algorithm. One green point is equivalent to $1 USD. The idea is to use technology (programming) to create an innovative solution for binding the project activities and products/services under the EWS Shop.

Earn Green Points

Green Points are awarded to participants who supply or contribute items to the EWS Shop. Participants can make compost from kitchen waste like fruits and vegetable scraps, supply their homemade compost to the EWS Shop, and earn green points. In addition, Green Points are awarded as rewards to project Participants after they complete select activities under the CCEP Project.

Redeem Green Points

Project participants can use Green Points to buy items from the EWS Shop. In Addition, participants can also pay for services through green points. Participants can use green Points to buy seeds from EWS Shop and pay for the service to set up an organic kitchen garden in the home.